Our goal is finding out how the company communicates the concept Victoria's Secret to the customer and what the customer thinks about the brand and how it is communicated.
We have choosen to interview two different target groups to get a view about the different ways of looking at the brand Victoria's Secret. We will interview the manager of Victoria's Secret and the main research question is:
We have choosen to interview two different target groups to get a view about the different ways of looking at the brand Victoria's Secret. We will interview the manager of Victoria's Secret and the main research question is:
How does Victorias's Secret translate there concept to the customer in the past and in the present?
We will interview the customers of Victoria's Secret and the main research question for this targetgroup is:
How does the customer experience the brand Victoria's Secret?
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